Eye Tracking Technology

The constantly evolving digital landscape has made it crucial for businesses and researchers to understand how users interact with online content. From a business standpoint you’re probably thinking,

“to drive up profits!”, and while that may be true from the aforementioned vantage, the advent of recent technology has left a dearth of research on the human impact of living in the virtual world. Now more than ever we ought to prioritize creating a positive experience that contributes to the well-being of humanity. To do so, we need research.